ECOMMERCE ANALYTICS & TRACKING

Track Better, Measure Smarter, Ecommerce Analytics Solutions

We implement ecommerce tracking systems that improve attribution, measure performance accurately, and support data-driven growth decisions.

what we do

Everything needed to measure ecommerce performance.

GA4 Ecommerce Setup

Implement GA4 ecommerce tracking for products, purchases, customer journeys, revenue reporting, and business performance analysis.

Meta CAPI Integration

Implement Meta Conversion API to capture more accurate purchase events, improve attribution, and strengthen campaign optimisation.

WhatsApp Commerce Tracking

Track WhatsApp enquiries, conversions, customer interactions, and purchase behaviour to understand commerce performance beyond the website.

Attribution & ROAS Modeling

Build attribution frameworks and ROAS models that connect marketing spend with customer acquisition, revenue, and business outcomes.

LTV & Cohort Analytics

Analyse customer lifetime value, retention patterns, repeat purchases, and cohort behaviour to support long-term growth strategies.

Ecommerce BI Dashboard

Build ecommerce dashboards that combine sales, marketing, customer, and operational data into a single reporting ecosystem.

GA4 Ecommerce Setup

Meta CAPI Integration

WhatsApp Commerce Tracking

Attribution & ROAS Modeling

LTV & Cohort Analytics

Ecommerce BI Dashboard

GA4 Ecommerce Setup

Implement GA4 ecommerce tracking for products, purchases, customer journeys, revenue reporting, and business performance analysis.

latest work

Built for clarity. Designed for better decisions.

Every team under one roof

Each team gets the right tools, right models, and right

Every team under one roof

Each team gets the right tools, right models, and right

Every team under one roof

Each team gets the right tools, right models, and right

Every team under one roof

Each team gets the right tools, right models, and right

Every team under one roof

Each team gets the right tools, right models, and right

Every team under one roof

Each team gets the right tools, right models, and right

Every team under one roof

Each team gets the right tools, right models, and right

Every team under one roof

Each team gets the right tools, right models, and right

Every team under one roof

Each team gets the right tools, right models, and right

connect with us

Go from online presence to real business impact

Strategy, execution, and digital experiences designed to move together.

our Values

Built for clarity. Designed for better decisions.

Data Accuracy

Reliable tracking foundations that reduce reporting gaps and improve decision-making confidence.

Data Accuracy

Reliable tracking foundations that reduce reporting gaps and improve decision-making confidence.

Business Focused

Measure metrics that connect directly to revenue, profitability, and business growth.

Business Focused

Measure metrics that connect directly to revenue, profitability, and business growth.

Attribution Driven

Understand how marketing channels contribute to customer acquisition and sales performance.

Attribution Driven

Understand how marketing channels contribute to customer acquisition and sales performance.

Privacy Ready

Modern tracking solutions designed to work within evolving privacy and browser restrictions.

Privacy Ready

Modern tracking solutions designed to work within evolving privacy and browser restrictions.

Actionable Insights

Transform data into reporting systems that support faster and smarter business decisions.

Actionable Insights

Transform data into reporting systems that support faster and smarter business decisions.

Scalable Analytics

Analytics infrastructure built to support growing stores, larger datasets, and expanding operations.

Scalable Analytics

Analytics infrastructure built to support growing stores, larger datasets, and expanding operations.

latest blogs

When you analyse first, growth follows.

Shopify

How to Validate a D2C Product Idea Before Building a Shopify Store

Before you build a Shopify store, validate your D2C product idea. Use this practical 5-stage framework to test demand, pricing, and audience fit without wasting budget.

Shopify

How to Validate a D2C Product Idea Before Building a Shopify Store

Before you build a Shopify store, validate your D2C product idea. Use this practical 5-stage framework to test demand, pricing, and audience fit without wasting budget.

Shopify

How to Validate a D2C Product Idea Before Building a Shopify Store

Before you build a Shopify store, validate your D2C product idea. Use this practical 5-stage framework to test demand, pricing, and audience fit without wasting budget.

Shopify

D2C Brand Identity on Shopify: Logo, Colours, and Packaging Before Your First Sale

Building a D2C brand on Shopify? Here's how to get your logo, colour system, and packaging right before your first sale — without over-investing or under-delivering.

Shopify

D2C Brand Identity on Shopify: Logo, Colours, and Packaging Before Your First Sale

Building a D2C brand on Shopify? Here's how to get your logo, colour system, and packaging right before your first sale — without over-investing or under-delivering.

Shopify

D2C Brand Identity on Shopify: Logo, Colours, and Packaging Before Your First Sale

Building a D2C brand on Shopify? Here's how to get your logo, colour system, and packaging right before your first sale — without over-investing or under-delivering.

Shopify

Shopify AI Operations Audit: Time Saved vs. New Work Created

Running AI tools on Shopify? This operations audit breaks down exactly where AI is saving your team time — and where it's quietly creating new work. Use the framework to audit your stack.

Shopify

Shopify AI Operations Audit: Time Saved vs. New Work Created

Running AI tools on Shopify? This operations audit breaks down exactly where AI is saving your team time — and where it's quietly creating new work. Use the framework to audit your stack.

Shopify

Shopify AI Operations Audit: Time Saved vs. New Work Created

Running AI tools on Shopify? This operations audit breaks down exactly where AI is saving your team time — and where it's quietly creating new work. Use the framework to audit your stack.

FAQs

Your questions,
clearly answered.

Everything you need to know about our high-velocity AI creative partnership.

What is ecommerce analytics?

Ecommerce analytics helps businesses measure customer behaviour, sales performance, marketing effectiveness, and revenue growth through data collection and reporting.

Why is GA4 important for ecommerce?

GA4 provides detailed visibility into customer journeys, purchase behaviour, ecommerce performance, and business outcomes across multiple devices.

What is Meta CAPI?

Meta Conversion API is a server-side tracking solution that improves event tracking accuracy and campaign attribution beyond traditional browser-based tracking.

How does attribution modeling work?

Attribution modeling helps businesses understand which marketing channels contribute to conversions, revenue, and customer acquisition.

What are LTV and cohort analytics?

LTV analysis measures customer lifetime value, while cohort analysis helps businesses understand retention, repeat purchases, and long-term customer behaviour.

Can WhatsApp conversions be tracked?

Yes. WhatsApp tracking can measure enquiries, customer interactions, lead generation, and conversion activities across conversational commerce channels.

get in touch

Go from online presence to real business impact

Strategy, execution, and digital experiences designed to move together. Fill out the form below and our team will contact you shortly.

get in touch

Go from online presence to real business impact

Strategy, execution, and digital experiences designed to move together. Fill out the form below and our team will contact you shortly.

get in touch

Go from online presence to real business impact

Strategy, execution, and digital experiences designed to move together. Fill out the form below and our team will contact you shortly.