Attento
Designing a Gamified Safe Driving App
About
Attento is India’s first safe driving rewards platform, using telematics to track behaviors like acceleration, braking, speed, phone usage, and violations. The goal was to move beyond passive tracking and build an experience that actively encourages better driving habits.
Services
Illustration Design
Brand Identity
Logo Design
App Design
Website Design
Industries
OVERVIEW
Making Safe Driving More Engaging
Most road safety applications focus on tracking data and reporting violations. While users can see their driving performance, the experience often feels passive and repetitive, making it difficult to encourage long-term behavioral change.
Attento approached the problem differently. Instead of simply monitoring drivers, the platform rewards positive behavior and turns everyday driving into a measurable and engaging experience.
PRODUCT EXPERIENCE
Converting Driving Data into Meaningful Progress
The product was designed around six measurable driving behaviors: acceleration, sharp turns, phone usage, speed, hard braking, and violations.
Rather than presenting these metrics as raw data, the experience translates them into progress indicators, scores, and rewards that users can easily understand. This creates a stronger connection between driving habits and outcomes while encouraging continued engagement with the platform.
The interface was structured to help users quickly identify areas for improvement without overwhelming them with technical information.
VISUAL SYSTEM
Using AI to Build a Scalable Illustration Library
To support the product experience, a custom illustration system was created for driving behaviors, rewards, onboarding screens, and in-app guidance.
AI-assisted workflows were used to generate and refine illustrations that could be adapted across multiple areas of the product. This approach allowed for faster exploration, visual consistency, and a scalable asset library that supports future product expansion.
The illustrations help simplify complex telematics concepts while making the overall experience more approachable and engaging.
IMPACT
Encouraging Better Driving Through Product Design
By combining telematics, gamification, and visual storytelling, Attento creates an experience that goes beyond monitoring and actively encourages safer driving habits.
6
Driving Behaviors Tracked
80%
Safe Driving Events Measured
40+
User Engagement Rate
50+
AI-Generated Illustrations