Attento
Designing a Gamified Safe Driving Experience for Attento
Attento is India’s first safe driving rewards platform, using telematics to track behaviors like acceleration, braking, speed, phone usage, and violations. The goal was to move beyond passive tracking and build an experience that actively encourages better driving habits.
Story
The challenge was behavioural. Road safety in India isn’t limited by lack of data—it’s driven by habits. Most solutions focus on monitoring, but without motivation, behavior remains unchanged.
We approached the product as a gamified system rather than a tracking tool. Driving behaviors were translated into measurable, easy-to-understand events, making progress visible and actionable. The experience was designed to keep users engaged, rewarding responsible actions instead of simply reporting mistakes.
To support this system, we built a cohesive illustration language across the app—visually representing driving behaviors and rewards. Leveraging AI tools, we generated scalable, consistent illustrations that aligned with the product’s interactive nature while enabling faster iteration and adaptability.
The outcome is an engaging, behavior-driven platform that turns responsible driving into a rewarding experience—demonstrating how emerging technologies can be integrated to build scalable, user-centric digital products.
